Associate Digital Strategist

This vacancy is now closed

Department
Marketing / Digital & Data Strategy
Division
GA Academic
Location
Oxford - Central
Reference number
20938

About us

Oxford University Press is a department of the University of Oxford, which furthers the University’s objective of excellence in research, scholarship, and education by publishing worldwide.

The Digital Strategy team is responsible for feeding competitor intelligence and market innovation into the Digital Strategy Group, which is responsible for the alignment and delivery of digital strategy across the Global Academic Division of Oxford University Press.


About the role

This is an important and challenging role, contributing to OUP’s digital engagement strategy and communicating our digital story to the business, external partners, and industry colleagues.

Responsibilities include:

Market and Competitive Intelligence

  • Support the collaboration with cross-functional partners to build and drive a comprehensives strategic digital roadmap that factors all relevant organizational goals and implications
  • Recommend new areas of opportunity beyond current state; aligns opportunities with organizational key imperatives
  • Support Digital Strategist in understanding all new plug-ins / services (ex: Digital Science offerings) that ensure the Digital platform remains competitive and within strategic aims. Keeps up to date service overviews and OUP’s strategic position on all services and alternative strategies, if appropriate
  • Responsible for in-depth competitive analysis that showcases OUP’s current position against competitors identifying USPS, gaps, and points of strategic differentiation. Ensures competitive analysis is shared / communicated with wider Business
  • Responsible for understanding major trends and players in the digital academic ecosystem.
  • Understand all functional strategies that connect with Digital Strategy (ex: customer and user data roadmap in marketing)
  • Understand, distill, and prioritize developments in the digital landscape (new trends, technological developments, etc.)

Strategic Roadmap and Capability Development

  • Contribute to the continuous development of the academic platform strategy, capability prioritization and roadmap
  • Assist in various organizational and research tasks

Digital Story

  • Act as “spokesperson” for some of the Platform capabilities, roadmap, and future vision working in strong collaboration with Digital Strategist
  • Communicate digital capabilities, roadmap, and vision at new business bids and on key client visits
  • Assist in training key internal teams
  • Assist in the development of training, materials, and documents that help articulate the Digital story

Digital Communications and Platform Marketing

  • Ensure Digital Communications and Platform Marketing are connected to the larger roadmap

About you

To be successful in this role you must:

  • Have a Bachelors’ Degree or the equivalent
  • Have experience with academic publishing, journals business, or research practices
  • Have 2+ professional experience in a digital strategy or market intelligence gathering role
  • Exhibit excellent communication skills
  • Be tech-savvy with finger on the pulse of innovation, technology, and digital marketing trends
  • Have a strong understanding of academic publishing and how researchers and libraries work
  • Possess strong negotiation skills, teamwork, and relationship building skills
  • Be a curious self-starter who is passionate about staying on the cutting edge of digital trends and technology
  • Have a strong interest in understanding of the customer and user and the associated connection between Marketing and Digital Strategy
  • Be able to travel as required

Salary
Competitive salary depending on skills and experience

Recruiter
Lucy Freeman

Contact email
(for queries only - click 'Apply' below to apply)
lucy.freeman@oup.com

Closing date
04/06/2017
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